Wolters Kluwer Senior Acquisition Marketing Manager in Boston, Massachusetts

Governance, Risk & Compliance (GRC) is a division of Wolters Kluwer that provides a broad spectrum of solutions, services and expertise to legal, finance, risk and compliance professionals and small business owners to help manage myriad governance, risk and compliance challenges in dynamic markets and regulatory environments, globally. GRC Solutions serves more than 350,000 customers in more than 150 countries, including 70% of Fortune 500 companies, 92% of the world's top banks, 90% of the Am Law 100 and more than 300,000 small businesses. The division has a global footprint, with workforce in 28 countries. Our clients include corporate legal departments, insurers, small businesses, financial services companies, brand professionals, underwriters, governments and compliance and risk professionals.

Responsibilities:

  • Develop, plan and implement marketing programs or projects that support highly complex organizational marketing objectives

  • Create, develop and execute full lifecycle marketing strategies for assigned customer and prospect groups

  • Create and lead full-scale campaigns to generate and nurture leads for sales, while working cross functionally across other areas of marketing, sales, creative, and other business teams

  • Develop an overarching campaign strategy for different target buyers and influencers to include relevant offers and messages

  • Deliver creative, compelling marketing assets for these campaigns, including but not limited to sales collateral, promotional offers and incentives, direct mail, infographics, videos, email content, ad copy, blog content, and presentations or webinars

  • Assume full project management ownership for campaigns, including alignment with sales on timing and pacing of outbound calls and follow up calls

  • Work with marketing analytics team to track performance of campaigns and communicate key learnings across the organization

  • Manage budget for campaigns and programs, as well as develop a perspective on ROI

Qualifications:

  • A minimum of seven years of related experience in integrated business-to-business (B2B) acquisition marketing; preferably with experience in the legal industry and/or Fortune 1000 accounts

  • Bachelor's degree from an accredited college/university or equivalent work experience

  • Demonstrated track record of developing and executing successful integrated B2B new business, cross sell, up-sell and retention campaigns

  • Strong understanding of the online buyer's journey and proven track record in building customer journeys

  • Experience in content marketing from concept to design and launch with a firm grasp on ROI and how marketing impacts overall revenue

  • Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook; Literacy with Salesforce and Eloqua

Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer reported 2017 annual revenues of €4.4billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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