Wolters Kluwer Product Marketing Manager in Glendale, California
Wolters Kluwer Health is a leading global provider of content for healthcare professionals, serving physicians, surgeons, nurses, allied health professionals, pharmacists, academics, payers, and the life sciences with solutions for research and development, the point-of-learning, the point-of-dispensing, and the point-of-care. Wolters Kluwer Health has three market-centered business units to serve the needs of its diverse customer base: Health Learning, Research & Practice, and Clinical Solutions.
Learner's Digest (LDI), based in Glendale, California, partners with medical societies and institutions to record and publish the content from their national and international medical meetings, turning this content into continuing medical education for health care professionals, primarily those in clinical practice. Some of our partners include the American College of Cardiology, American Heart Association, and American Academy of Neurology, American Psychiatric Association and many more.
SUMMARY OF POSITION
Our Glendale CA office is seeking a Product Marketing Manager who will support LDI's revenue growth initiatives by creating multichannel marketing plans to support LDI's demand generation, customer engagement, and revenue activities. This role will develop go-to-market strategies aimed at healthcare professionals across all stages of the buyer's journey. The Product Marketing Manager will be responsible for executing D2C campaigns leveraging digital marketing automation, SEM, social media marketing, direct mail and other channels with the goal of acquiring new customers and retention. This role will also be responsible for creating compelling engagement content such as blog posts, infographics, emails, customer case studies, testimonial videos, and more. The ideal candidate for this role is strategic, customer-focused, data-driven, creative, a clear communicator, and has the ability to see the big picture while managing the details
ESSENTIAL DUTIES AND RESPONSIBILITIES
Collaborating with internal stakeholders (editorial, product management, marketing operations, e-commerce, etc) to create multichannel marketing plans for the Audio-Digest product line.
Creating messaging (emails, ad copy, newsletter copy, tradeshow messaging, web copy, etc) and positioning for products and buyer journeys to be leveraged in campaigns.
Developing voice of customer insights through market research and interviews; developing these insights into testimonials and content marketing assets
Consistent measurement, analysis, and optimization of marketing activities and ROI to ensure marketing efforts are impactful and budgets are spent effectively
Developing and leading marketing strategies for portfolios based on knowledge of market share opportunities, persona, audience and customer knowledge, and deep knowledge of the product portfolio and positioning in the customer journey and vs competition.
Leveraging market and sales data to identify potential revenue opportunities and accelerate growth.
Education: Bachelor's degree in English, Journalism, Public Relations, Marketing, related communications field, or equivalent relevant experience
Required Experience: A minimum of 3 years of experience in product marketing, demand generation and/or digital marketing
Preferred Experience: Fluency in marketing automation, social media marketing, marketing analytics, and search engine marketing strategies
10% domestic travel may be required
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit to use hands and fingers, to handle or feel and to reach with hands and arms. The employee occasionally is required to stand, to walk, and to stoop, kneel, or crouch. The employee occasionally must lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and risk of electrical shock. The noise level in the work environment is usually moderate.
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at (888) 495 4771.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled