Wolters Kluwer Marketing Coordinator in New York, New York
18-20818 - Marketing Coordinator - NY
Wolters Kluwer Legal and Regulatory is a leading global provider of intelligent information and electronic solutions in key specialty areas for legal and business compliance professionals, and expert educational resources for law students and professors.
In an increasingly dynamic world, Wolters Kluwer Legal and Regulatory connects legal and business communities with timely, specialized expertise and information-enabled solutions to support customers' success through productivity, accuracy and mobility. Its major product lines include Aspen, CCH, Kluwer Law International, and MediRegs. Its markets include law firms, law schools, corporate counsel, health care organizations and professionals requiring legal and compliance information. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, IL.
Partner with marketing colleagues on the planning, execution and optimization of digital media campaigns
Support lead management process across LR portfolio; including ensuring all leads information, criteria, and categorization is applied in SalesForce and Eloqua for sales follow up
Update digital event and social media calendars and proactively coordinate approvals to meet deadlines
Answer internal and external questions about webinars and other digital events
Support email production per branding guidelines, including asset creation (writing creative briefs and routing feedback for approval), creating segments in ESP/CRM systems, building (Coding) HTML emails, QA/testing (Litmus), scheduling, and post deployment reporting
Develop landing pages and forms for email, website, and telemarketing campaigns integrated with our CRM
Maintain a social editorial content calendar and manage daily social postings with creative content
Support the curation, creation and publication of all ecommerce content including images, descriptions, pricing, and other on-page assets.
Define content standards for e-store, and verify and test content to ensure the best user experience and adherence to brand guidelines and standards.
Independently write compelling and effective copy while adhering to messaging guidelines and best practices.
Design a variety of marketing assets from ideation to production including ads, landing pages, emails, sell-sheets, social media images, PowerPoint presentations, and website graphics.
Manage reporting and metrics on digital media & email, social media, and ecommerce activities in addition to other required ad hoc reporting / analysis.
Education: Bachelor's Degree in a creative field preferred (Marketing, Communications, or Graphic Design)
Some experience in house marketing or at an agency, internship experience ok
Proven track record of executing projects from start to finish to meet projected goals
Required / Preferred Skills:
Some experience using Social Media platforms
Some experience with Adobe Photoshop, Illustrator, or InDesign
Experience using Marketing Automation and CRM software preferred
Eloqua and Salesforce experience preferred
Other Knowledge, Skills, Abilities or Certifications: (First list requirements, followed by preferences.)
Strong project management and interpersonal skills.
Top-notch communication skills: presentation, verbal, writing, editing
Results-oriented; able to take concepts and ideas through from implementation to action.
Excellent problem solving and creative solution building skills
Highly organized, attention to detail, ability to juggle multiple priorities
Demonstrated ability to take initiative, be proactive, and think independently, and anticipate needs related to future work.
Demonstrated capacity to learn and apply skills and knowledge to unique and varied situations
Ability to interact professionally with all levels of internal staff
Outstanding analytical, interpersonal, and written and oral communication skills adaptable to a broad and diverse audience.
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2016 annual revenues of €4.3 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (495) 4771.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled