Wolters Kluwer VP, Global Digital Marketing in Philadelphia, Pennsylvania
Wolters Kluwer Health is a leading global provider of content for healthcare professionals, serving physicians, surgeons, nurses, allied health professionals, pharmacists, academics, payers, and the life sciences with solutions for research and development, the point-of-learning, the point-of-dispensing, and the point-of-care.
Every day around the world, healthcare professionals, students, and researchers around the globe are making important decisions on patient care and outcomes using our integrated solutions, premium content and productivity tools. Our solutions are focused in the areas of Clinical Decision Support, Clinical Drug Information, Patient Engagement, Clinical Terminologies, Clinical Surveillance, Nursing Education, Medical Education, Allied Health Education and Medical Research. Four market-centered business units to serve the needs of our diverse customer base. These include Health Learning, Research and Practice (HLRP), Clinical Effectiveness, Pharmacy OneSource and Health Language.
HLRP helps clinicians deliver better patient outcomes through digital solutions for healthcare education, certification, reference and research in more than 140 countries. Our Ovid research platform is the #1 medical research platform in hospitals and medical schools, while our Lippincott brand is highly valued by doctors, nurses and allied health professionals. Our offerings range from print books to innovative technology-enabled solutions, such as virtual simulation and adaptive quizzing tools.
The Vice President of Global Digital Marketing develops and delivers an integrated, global strategy to efficiently and effectively attract and retain customers at high satisfaction levels.
In marketing the VP plans and delivers marketing strategies to ensure we meet our revenue and margin goals with specific accountability for journal circulation revenues. He or she also provides data analysis and market insights to help us improve our sales and marketing performance as well as contribute to product development strategies.
In the areas of print journal circulation and managing book resellers and distributors, the VP is responsible for forecasting and delivering revenue.
In addition, the VP plays a key role on the executive team to help develop and deliver a successful HLRP strategy.
Collaborates with HRLP CEO and executive team to establish business, market, and product plans
Develops and delivers HLRP's marketing plan to meet or exceed revenue targets by overseeing all marketing operations (marketing communications, sales support, sales collateral, marketing campaigns, product pricing testing, and market analysis). Adjusts as necessary to meet revenue targets within approved spending limits
Documents and stays abreast of preferred buying patterns for customers in terms of channels and process and proactively improves the marketing mix to maximize results
Owns & manages marketing technology platforms Adobe, Kibo Commerce, Marketo as well as global SFDC implementation
Manages sales operations including salesforce.com
Accountable for journal circulation revenues, defined as the combination of print and online for LWW (Lippincott Williams & Wilkins) journal titles
Also accountable for revenues driven by North American book distributors and resellers. This responsibility may be extended to other geographies as well. As part of this responsibility, owns Firebrand or successor technology used to enable sales through 3rd party distributors and resellers
Forecasts direct response sales and tracks results
Responsible for HLRP's business intelligence function, including selecting and overseeing implementation of the appropriate analytical tools and maintaining customer data quality
Responsible for setting, monitoring and meeting the marketing, customer service and support budgets, adjusting as necessary when market or business circumstances require it
Ensures that our messaging through marketing, customer service and support is consistent and best articulates the value proposition of HLRP's products
Drives development of process improvement initiatives for support processes; implementing and enforcing the collection of metrics representing quality and productivity and interpreting metrics to identify continuous improvement initiatives
Establishes and reports on the appropriate marketing metrics
Acts as an ambassador for HLRP both internally and with customers and business partners
Builds and leads a highly motivated, talented team that proactively improves our marketing, sales support and service delivery
Ensures that HLRP follows corporate branding standards
Ensures compliance with international legal requirements regarding customer data, marketing and business rules
Collaborates with WK colleagues outside of HLRP to identify best practices and share resources as appropriate
Performs other duties as requested by the CEO
Minimum: Bachelor's Degree in Marketing or equivalent work experience
Preferred: MBA or Master's Degree in Marketing or related field
10+ years executive leadership overseeing development, budget and successful delivery of marketing strategy and communications programs
5+ years overseeing the successful implementation of digital marketing programs
Experience with broad marketing strategies, such as web, digital, cloud, and mobile, as well as direct marketing.
Proven leader in influencing other departments and teams (e.g. sales, product management, Legal, operations, development, publishing, etc.) to support the development and/or execution of the marketing initiatives
Strong verbal and written communicator
Experience managing and evaluating marketing and database analytics
Financial acumen -- experience developing and monitoring both revenue and cost budgets
Preferred Experience (includes minimum):
5+ years successful track record implementing digital marketing platforms and tactics
Experience driving demand across a variety of services (e.g. in an agency environment or a large company with multiple products and strategies), as opposed to a single product or product line
Experience working within a global organization with distinct divisions and shared services requiring both independent and collaborative work
Experience with database marketing analytic techniques and modeling
Ability and willingness to travel 25%
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled