Wolters Kluwer Marketing Specialist in Waltham, Massachusetts
Wolters Kluwer Legal and Regulatory is a leading global provider of intelligent information and electronic solutions in key specialty areas for legal and business compliance professionals, and expert educational resources for law students and professors.
In an increasingly dynamic world, Wolters Kluwer Legal and Regulatory connects legal and business communities with timely, specialized expertise and information-enabled solutions to support customers' success through productivity, accuracy and mobility. Its major product lines include Aspen, CCH, Kluwer Law International, and MediRegs. Its markets include law firms, law schools, corporate counsel, health care organizations and professionals requiring legal and compliance information. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, IL.
Under the supervision of the Director of Digital Learning & Engagement, the Marketing Specialist will assist with the planning and implementation of marketing programs and projects that support organizational marketing objectives for new and existing products and initiatives. S/he will work individually or with a team on various marketing activities which may include: advertising, market research, product marketing, digital marketing, direct marketing and/or communications, and more. The ideal candidate will have a creative mind, superb attention to detail, and an ability to stay focused while managing multiple assignments.
The Marketing Specialist will work closely with the marketing team members to assist with planning and implementing marketing activities and projects. Key responsibilities of the Marketing Specialist will be to:
Collect product and program information from the editorial, digital, operations, and sales teams to inform marketing communications and campaigns
Create tools and support materials for the sales team, including the product "playbook," email campaigns, flyers, and weekly announcements
Draft marketing copy relating to assigned products and campaigns for use in a variety of channels, including direct-marketing emails, advertisements, website pages, and social media
Liaise with the marketing agency and designers to execute advertising materials
Communicate with authors about marketing expectations for their products and help coordinate their marketing contributions, such as author videos, author letters, and sales team sessions
Update product information on websites ensuring correct metadata and product placement
Use marketing analytics techniques to gather and analyze important data and measure campaign success (web analytics, rankings, social media, click rates, sales, etc.), and assist with the creation of relevant reports and presentations
Contribute to the annual creation and presentation of the team's Marketing Plans
Conduct market research to find information about competitive products and market trends
Develop an understanding of customers and market needs in order to create, update, or maintain customer personas (faculty, institutions, and students)
Assist in coordinating company logistics and marketing materials for attending industry conferences, tradeshows, and special events
Maintain and update the marketing team's communications calendar
Assist with daily administrative tasks to ensure the marketing department runs smoothly
Performs other duties as assigned by supervisor
Education: Bachelor's Degree in Marketing, Communications, Advertising or related field, OR equivalent.
Experience: Minimum 1-3 years of related experience
Required Knowledge, Skills, or Abilities:
Excellent written and verbal communication skills, including spelling, grammar, and style
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.)
Knowledge of fundamental marketing techniques
Strong organizational skills
Ability to work collaboratively with team members
Aptitude to learn new tools and skills expediently and work in a quickly evolving environment
Openness to receiving and applying feedback with an eagerness to learn and grow
Preferred Knowledge, Skills, or Abilities:
Experience with Adobe Photoshop, InDesign, Illustrator or other marketing or creative software
Experience with Content Management Systems
Experience with Google Analytics or similar analytics tools
Experience with marketing automation platforms and paid search across platforms like Adwords, Facebook, Linkedin, Twitter, and retargeting programs
Minimal travel <10% with occasional tradeshow and special event attendance.
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2016 annual revenues of €4.3 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (495) 4771.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled